The Saucony London store is now open at 4 James Street and features its very own treadmill as well as the latest in running trainer innovation.
Earlier in the year we shared a glimpse of the plans for the new Saucony flagship store in London which has now officially opened. A pioneer of OG 80s running trainers, Saucony has been making waves (once again) on the running scene with state of the art running trainers like its Endorphin Speed 4. From old school 80s marathon runners like Rod Dixon to the modern day inner-city community run clubs, Saucony is officially back on the “sneaker” map. Riding the wave of this latest running trend, which has seen marathons become more like a catwalk of performance running trainers & innovative fitness apparel. Saucony have really tapped into this new demographic, becoming one of the most talked about brands currently on the scene. With 126 years of running heritage under its belt, or should we say elasticated waistband, the new Saucony Covent Garden store is a celebration of performance, design & community.
Located in the Big Smoke’s iconic Covent Garden alongside the likes of Salomon, The North Face, Arc’teryx, Birkenstock & Hoka, the 3,695-square-foot, two-story flagship store will also serve as a community hub for runners to connect together with a focus also on local events. Stocking the very latest Saucony trainer releases, the new Covent Garden store is a must for runners visiting the UK’s capital. Located at 4 James Street, the Saucony London store is open Monday to Saturday from 10am to 8pm and Sundays from 12pm to 6pm. Also don’t forget to subscribe to KULT & follow @kult_recruit to keep up to date with all the latest industry news.
