It’s probably fair to say that the Deckers owned footwear brand, Hoka, are pretty hot right now and their latest financials for Q4 and the full fiscal year for 2025 proves that.
For the latest quarter alone sales in Hoka were up 10% to $586.1 million compared to the same period last year. Deckers’ total revenue, which also includes UGG, was up by 6.5% to $1.02 million with a net income for the quarter of $151.41 million, or $1 per diluted share. Once again it was Hoka that set the pace for Deckers, riding the wave of this latest running revival of inner-city run clubs from Paris to Philadelphia. For the quarter Deckers’ wholesale channel was also up by 12.3% to $611.6 million, however their DTC (direct to consumer) channel did see an ever so slight decline of 1.2% to $410.2 million.
Total sales for the full fiscal year increased by 16.3% to $4.99 billion with Hoka leading the way with a 23.6% increase in sales totalling $2.23 billion. Ugg sales were also up for the year by 131% to $2.53 billion. Net income for the full fiscal year was $966.09 million, or $6.33 per diluted share. Deckers’ wholesale channel also increased by 17.4% to $2.86 billion & DTC (direct to consumer) sales also increased by 14% to $2.13 billion. Despite the positive news, the current economic uncertainly mainly in the form of tariffs still exists. As a result Deckers has issued its guidance for the first quarter of fiscal 2026 and expects net sales to be between $890 million & $910 million which is slightly below analyst expectations. Also don’t forget to subscribe to KULT & follow @kult_recruit to keep up to date with all the latest industry news.
While the global trade environment has introduced greater near-term uncertainty, we are very confident in the exciting opportunities ahead for Hoka and Ugg. We view these brands as industry leaders, each with iconic and innovative products that operate in differentiated marketplaces. Alongside Deckers’ superb balance sheet, this positions us well to manage through the near-term with a focus on the long-term.
Stefano Caroti – Chief Executive Officer Deckers Brands