For the first half of 2025 the German sportswear brand, adidas, has reported an operating profit of €1.2 billion which was up 70% compared to the same period last year.
The Gallagher brothers might not have been bantering, or bickering, on stage like they use to but this whole Britpop revival/Live ’25 tour has probably had a big impact on the latest financials released from the German sportswear brand, adidas. Driving past Heaton Park over the last few weeks was like witnessing a scene straight out of ’96, with the adidas Originals x Oasis collaboration arguably one of the most sought after 3 stripes releases of the last 5 years. That only means one thing for adidas, and that’s a shit load of sales, combined with the German sportswear brand’s continued dominance on the lifestyle footwear market you could say they’ve done alrite for their latest quarter. Reaching €1.2 billion in operating profit for the first half of 2025 is probably a bit better than alrite, with a 70% increase compared to the same period last year. adidas also reported an increase in net income for the first half of 2025 which was up by 50% to €811 million.
For Q2 2025 adidas saw an increase in comparable sales of 12%, reaching 14% for the first half of 2025 to €6 billion. “Die Marke mit den drei Streifen” also beat analysts profit expectations for the latest quarter of €520 billion, with a total operating profit of €546 million. For the full fiscal year adidas still expects to maintain its initial guidance of an operating profit between $1.7 billion $1.8 billion.
Britpop & bucket hats asides, adidas still has a big problem to deal with and that comes in the form of an ex real estate tycoon called Donald Trump & his reciprocal tariffs. The German sportswear brand has confirmed that the higher tariffs in 3 stripes manufacturing hubs such as Vietnam & Indonesia will add at least €200 million in operating costs for the second half of 2025. A cost which is also more than likely to directly impact consumers with price hikes across footwear & apparel. Also don’t forget to subscribe to KULT & follow @kult_recruit to keep up to date with all the latest industry news.
The year has started great for us and normally we would now be very bullish in our outlook for the full year. We feel the volatility and uncertainty in the world does not make this prudent. I have seen that many companies have either removed their outlook fully or reduced it dramatically.
Bjørn Gulden – Chief Executive adidas
