Go "Behind The Seams" With C.P. Company

BRAND FOCUS

BRAND:

C.P. Company

FOUNDED:

Bologna, Italy 1971

VIEWS:

430

AVAILABLE FROM:

thehipstore.co.uk

The C.P. Company “Behind the Seams” visual installation recently launched at their Milan showroom and explores the dynamic tension between legacy & innovation.

Now under the direction of Massimo Osti’s very own son, Lorenzo Osti, C.P. Company continues to appeal to those with a love of Osti nostalgia as well as the very latest in garment technology & fabric innovation. After opening their very first store in Germany earlier in the year, we can now reveal C.P. Company’s next project. “Behind the Seams” is a visual installation located at the brand’s Milan showroom & coincides with the launch of their Spring/Summer 2026 collection which will hit stores next summer. The project explores the dynamic tension between legacy & innovation as seen through the eyes of the C.P. Community which now spans from treble winning Man City managers to the original Mille Miglia wearers of the late 1980s.

Featuring a series of film conversations between the Massimo Osti Archive in Bologna, which has previously helped launch brands such as MA.STRUM as well as its very own “in-house” label, & C.P. Company’s R&D (research & development) headquarters. Exploring the forthcoming SS26 collection, the dialogues reflects on clothing as a form of identity which is shaped by cultural influences. Also don’t forget to subscribe to KULT & follow @kult_recruit to keep up to date with all the latest industry news.